Easy-to-use,
reliable technology
for the Japanese market.
Making
"protection"
more accessible and easier.
Easy-to-use,
reliable technology
for the Japanese market.
Easy, Safe, and Technologically Advanced
EST Tradingとは何ですか？
EST Trading LLC is a trading company founded in September 2024, stemming from ID International Inc. Leveraging the brand-building capabilities, sales network, and achievements cultivated through the import and sales of Spanish fabric tire chains, we deliver innovative and reliable products to the Japanese market.
The company name "EST" stands for Easy, Safety, and Technology. We are committed to introducing products to Japan that are easy to use, create value, and lead to safety and peace of mind.
Our head office is located in Higashi-Azabu, Minato-ku, Tokyo, and we conduct sales activities nationwide.
Business activities
Automotive products that offer safety and ease of use to the Japanese market.
We source high-quality automotive accessories and parts from Europe, offering products such as fabric tire chains. We prioritize safety, ease of use, and broad vehicle compatibility, providing value to both drivers and businesses.
We offer smart-life products that make everyday life more comfortable.
We provide products that support modern life, such as portable Wi-Fi devices, through electronics retailers, home centers, and e-commerce channels. We deliver practical value for everyday use and on the go.
Omnichannel Retailing
We are expanding our sales channels through both offline distribution, with an expanded dealer network and direct coverage of key accounts, and online sales, via major e-commerce platforms and a dedicated online site.
Offline
Through our brick-and-mortar channels, we create direct customer touchpoints and clearly communicate product value. Car parts stores, home centers, electronics retailers, car dealerships, and auto repair shops
We localize brand value to the Japanese market, nurturing it into a brand of choice.
Online
We utilize major e-commerce platforms and digital marketing to establish a sales system that allows customers nationwide to quickly access our products.
Products Handled
We offer a wide range of products, from car accessories to daily essentials, that make life safer and more comfortable.
Automotive supplies and parts
We source high-quality automotive accessories and parts from Europe, offering products such as textile tire chains that prioritize safety, ease of use, and broad vehicle compatibility.
Smart life products
We deliver practical products, such as portable Wi-Fi devices, that make modern lifestyles more comfortable, through mass retailers, home centers, and e-commerce.
The Issé Snow Sock Success Story
EST introduced ISSE Snow Socks to the Japanese market as a simpler, safer alternative to the prevalent metal chains. Through continuous and innovative marketing, EST built awareness, trust, and retail acceptance, and now roughly half of Japan's snow chain market has shifted to textile products. ISSE Snow Socks is one of the brands that supported this shift.
ISSE Snow Socks Official Website
ECOCO Stick Wifi TD10
With the concept of "changing the common sense of communication," "ecoco" is a communication brand that provides Wi-Fi that is "contract-free," "monthly fee-free," and "multi-carrier compatible." We always prioritize customer satisfaction and continuously improve our systems to make your valuable time and space easier, more convenient, and more comfortable, offering our services as a trusted communication partner.
Skyline R33 Headlights
The LED headlights for the R33 Skyline are designed to enhance visibility and functionality with modern LED technology, while respecting the original styling. Maintaining high compatibility with the genuine vehicle, they improve visibility during night driving and make your beloved car stand out even more. This product offers a new option not only for daily use but also for R33 owners who meticulously maintain their cars as custom or collection vehicles.
Track record
Having sold 300,000 pairs in total, we are a leading brand of fabric snow chains in Japan, with nationwide retail and online distribution.
We have earned the strong trust of our customers and users, backed by OEM projects with major European automakers, strong global brand value, and market share.
Management team
Fabien Debaecker
Founder, CEO, and Executive Director
A business leader who has cultivated deep ties with Japan for 35 years. Holds an M.S. in Engineering and an INSEAD MBA. Previously served as a McKinsey consultant, CEO of Bluebell, CEO of Puma, and CEO of Loewe (LVMH), with extensive expertise in brand building, multichannel distribution, and strategic partnerships.
Tate Haruhisa
Co-founder and Executive Director
A business development professional with extensive experience in investment, consulting, international brand development, and corporate management. Leveraging experience from Amazon Japan, D&M Holdings, SoftBank, and USEN, he drives category launches, sales strategies, channel development, and business expansion.
Noriko Yokoyama
ゼネラルマネージャー
Involved in ISSE's early success in the Japanese market. Strong in business development, project management, financial planning, and e-commerce operations, with experience at Amazon Japan.
History and Background
Started importing and selling Spanish fabric snow chains
We have begun importing and selling Spanish-made fabric snow chains for the Japanese market.
Expand sales network
Expanding business through transactions with automobile manufacturers, authorized importers, and major car accessory stores.
EST Trading LLC established
Established a head office in Minato-ku, Tokyo, and founded as an affiliated company to serve as the trading company function of ID International Co., Ltd.
Expanding into electronics and smart products
Leveraging our business foundation, we are expanding our product range to include electrical and smart products.
FAQs
We are a company specializing in the popularization of safety technology, guided by the corporate philosophy of "Easy Safety Technology." Established in 2024, our base is located in Minato Ward, Tokyo.
Yes, we will be gradually introducing new European-quality products such as high-quality engine oils, headlamps, and air purifiers. Please check our new products section.
Yes, we handle wholesale transactions for corporate clients. We can accommodate requests such as OEM support and bulk purchase discounts. Please feel free to contact us at sales@est-trading.jp.
ID International is the parent company of EST Trading. We began exclusively importing Isse Snow Socks to Japan in 2022, and in 2025, we spun off the business as EST Trading.
Company Profile
| 会社名 | EST Trading LLC |
|---|---|
| 法人番号 | 6-0104-0303-3425 |
| 所在地 |
4F PMC Bldg. 1-23-5 Higashi Azabu, Minato-ku, Tokyo 106-0044 Japan |
| 電話番号 | 03-6277-6177 |
| 設立年月日 | September 10, 2024 |
| 資本金 | 10 million yen |
| 取引銀行 | Mizuho Bank, Chiba Bank, Rakuten Bank |
| 代表者名 | Fabien Debaecker / Tate Haruhisa |
Inquiries
We welcome partners who wish to grow with us. We are open to discussions regarding business transactions, sales opportunities, and investments.
InquiriesAddress: PMC Building 4F, 1-23-5 Higashi-Azabu, Minato-ku, Tokyo 106-0044 Japan
TEL: +81-3-6277-6177